Second Life residents share their – mostly accurate – views on intellectual property law

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Originally posted on Canary Beck:
Last month I conducted a survey on NWN asking what users knew about intellectual property. I published an excerpt of results last week on the same site. This is the full version of that post. Generally, I found that most Second Life residents responding to this survey have an accurate view of intellectual property laws. The question that yielded one of the most surprising results revealed that nearly 1/3rd of respondents do not fully agree with the Linden Lab Terms of Service. First things first: I am…

How Linden Lab uses web marketing and how “What Second Life Means To You” can help drive traffic to your blog

Pete Linden by Caity Tobias

If you’re interested in web marketing, I’ve written a detailed post on how Linden Lab uses paid search marketing to drive traffic to the Second Life website. In the post, I cover target marketing, website landing pages, and conversion rate testing and optimisation. It’s unlikely that many Second Life bloggers will use the specific types of marketing tactics that Linden Lab employs, but the principles behind these approaches apply when creating content to appeal to your specific audience. Principles like target marketing (niching), using search as a marketing tool, writing persuasive content, using compelling images and testing. If you’d… Read More

Machinima, how about adding some life to your blog!

Movies

Yes. I am going to talk about machinima, or: short online videos you can produce when in Second Life. Social Media as a whole is a very visual world. Pictures win from text, videos win from pictures. This does not, by all means, imply you need to stop writing on your blog, not at all! Blogs still need written text, if you want them to be found in search engines and picked up by the Google bots, as fellow contributor Becky has pointed out in this excellent post on this subject. But… Read More

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