In January of this year I blogged about the importance of keeping your blog clean and up-to-date, and used an example of how my sister could not find the sugar in my kitchen when she was visiting me, while for me it was obvious where I kept it. See my blogpost from January here. It is now July, oh duh!, and yeah…some months have passed an although I cleaned up my blog in January it was about time I did my little clean-up round again! Why? Well for starters, in my case… Read More
How Linden Lab uses web marketing and how “What Second Life Means To You” can help drive traffic to your blog
If you’re interested in web marketing, I’ve written a detailed post on how Linden Lab uses paid search marketing to drive traffic to the Second Life website. In the post, I cover target marketing, website landing pages, and conversion rate testing and optimisation. It’s unlikely that many Second Life bloggers will use the specific types of marketing tactics that Linden Lab employs, but the principles behind these approaches apply when creating content to appeal to your specific audience. Principles like target marketing (niching), using search as a marketing tool, writing persuasive content, using compelling images and testing. If you’d… Read More
Second Life celebrates its 12th birthday starting this Sunday June 21st at Noon SLT and will run through Sunday June 28th.