Hi, my name is Kess Crystal and I’m both a blogger (The Glamour Sauce) and marketing and PR manager for a number of brands and events in Second Life including FaMESHed and Spotlight Magazine. I’m in the very fortunate position of being able to view blogging from a number of different angles and today I’ve been asked to write about the different ways to find or attract bloggers when setting up a blogging team. The article is therefore aimed at creators and brand owners but I hope it’s of interest to all the SL Blogger Support community. Read on as there’s also an opportunity at the end to become a FaMESHed blogger for a month!
For most designers and creators in Second Life starting a new brand the issue of hiring bloggers is not high on the agenda for launching their product successfully. Who can blame them right? There are hundreds of other things to think about that go toward making a brand successful and looking at one part of the marketing channels i.e. bloggers is a way down the list.
There does come a time when the important element of adding bloggers does come up though. Most creators realise and appreciate that having a good blogging team helps to get their brand in front of eyes that may not see their creations any other way. Everyone has a few bloggers on their friends lists these days and it’s not uncommon as a blogger to be approached by a friend who has just launched a store or brand to blog for them to help get them off the ground.
Eventually as the brand grows in stature and success designers reach a point where they are ready to take on bloggers in a more professional and formal capacity. For the designer, who may never have blogged themselves in the past and in a lot of cases may not be social media and marketing ‘savvy’ taking on bloggers can be a daunting task.
There is an argument for hand-picking and directly approaching bloggers. This approach requires a lot of research and knowledge about bloggers who might be appropriate for the business. We know as bloggers, and for sure creators know, that not all bloggers will fit the bill. Many bloggers specialise in niches that might not suit the brand e.g. you could be a lingerie store…so you aren’t going to need a lot of male bloggers, or décor bloggers! (Though I’m sure we all know a few male bloggers who would still give it a great shot!)
SL Blogger Support is of course here to help! We have numerous resources at our fingertips to help creators and brand-owners through the minefield and our ‘Looking for Bloggers’ section on our website has an easy to use form to complete to post a notice on our site with your application. This is one of the most popular and most read sections of the site and a great way to let potential bloggers know you are looking.
Flickr can be another great way to let bloggers know that you’re in need of their services. There are several groups on Flickr that specialise in promoting blogging opportunities to SL bloggers. You can find many of them by searching ‘looking for bloggers’ in the Flickr search function. I’ll list a few here, but there are others and this is not an exhaustive list and I urge you to do your own research to find other similar groups:
Of course the benefit of using is Flickr is that nearly every blogger you would want to have promote your brand is using it too. Many of them will also be using Facebook to promote their posts and promote their work to the online SL community. This means that there are also lots of groups and pages on Facebook providing a service of advertising stores/creators and designers looking for bloggers. Again, here is a couple of them and you can find others with simple searches for SL Bloggers:
Depending on the number of bloggers a store/designer or event wants to add there may be other options including:
- Advertising in the stores in world group or subscribo
- Other blogging platforms such as WordPress, Blogger or Tumblr
- Promoting in store a ‘Looking for Bloggers’ notice
- Utilising space in the creator profile for ‘Looking for Bloggers’
Lastly I wanted to give SL Blogger Support readers and members of the SL Blogger Support a heads up on a fairly unique way we’ve come up with at FaMESHed event to experience as many bloggers over a year that we can. From the November 2016 round, in addition to our regular bloggers, we’ll be running a contest each month to find a Guest Blogger of the Month. One Blogger, One Month only. We know that we could never take as many bloggers as we want to so this is a way of giving other bloggers the chance to show what they can do and add FaMESHed to their blogging resume. You can find out more about what you need to do to enter at:
Lastly, remember, SL Blogger Support is here to support all aspects of blogging in Second Life from creators and designers looking for advice on bloggers, to bloggers supporting each other and recently blogger managers in supporting each other in what is a fairly new, but increasingly more important role in the blogging world. Check out our other pages for lots more advice, articles and tutorials.
Time for some catching up and an update on what has been going on with SL Blogger Support since Katya’s notice about stepping away as owner, and explaining a bit on who I am and what I do🙂.
I’ve been a member of SL Blogger Support inworld group since a few years, a group for SL Bloggers in which we exchange experiences, help each-other with all sort of blog-problems and whatnot. We also have a website, a Facebook page and a Plurk account.
From being a member, I went to contributing articles on the website as guest-author and eventually I became part of the Team, the lovely group of people making this group and all its online presence possible. Over the past 2 years I got into chats with Katya Valeska, the founder of SL Blogger Support and lately she had expressed to me her concerns about the amount of time and energy she had, due to Real Life, when it came to the group. I took over some of the things she used to do, like answering questions and being a point of contact and handling the member applications.
Two weeks ago Katya decided to step down as owner and ‘leader’ of SL Blogger Support and she handed over the keys to me. While it may have come as a surprise to some, it wasn’t to me – Katya and I have talked about this option before.
I agreed and so Katya sent a notice and posted her formal ‘goodbye’.
Not a real, final, goodbye, as she will still be active as a group-member, but she will no longer be in charge of the overall management of the group!
To my surprise I have gotten a lot of messages. Most of them were nice and supportive and I thank everyone for their kind comments! In additions I also got lots of questions about what my ‘next steps’ will be and ‘what are you going to change’.
I can be short on that:
For now I have no ‘next steps’ planned, nor ‘changes’. Katya built a wonderful community ánd a great support Team. I see, for now, no reason to fix what ain’t broken!
Sure times will change and things will happen, but we will see it when it is needed. We have a great group of bloggers and a dedicated Team behind the scenes and I am confident we will be able to continue to give each-other support, help, have fun and all of that which we had the past years!
Needless to say the Team, is always open to suggestions and new ideas! So don’t be shy and let us know if there is anything your think should be added or changed, in order to keep SL Blogger Support the most awesome support-group in Second Life!
Thank you all for your continuous support and contributions!
As Katya announced this weekend, and explained in this blog-post, she has decided to step down as owner of SL Blogger Support. Of course, and luckily for all of us, she will stay as a group member! Katya is the founder of SL Blogger Support and has shared a lot of her experience and knowledge with enthusiasm and lots of energy. Thanks to her this group has grown to what it is now, a group of bloggers with a passion: blogging. And a group of people sharing and caring.
We understand her decision to step aside, 4 years of working for and with this group with all its ups and downs, is a big deal. The Support Team didn’t want to just let this pass with just Katya’s own blog-post, we have stuff to tell her too!
I am sure you all will join us in wishing Katya all the best and much fun in Second Life ánd Real Life!
“SL Blogger Support is incredibly important to me as a Blogger; the group keeps me sane and grounded. Not only do we offer each other hints and tips but we also support each other when we have a bad case of writer’s block, or we can’t get a picture just right..you know, all the usual blogging frustrations.
At the centre of it all? Katya. Katya has always been there to help keep us enthused about Second Life, offering us help and advice and most of all her friendship. This group would have been a very different place had it not been for her guidance, strength and fierceness! Oh yes, Katya has been very good at keeping us all in check when we’ve needed it, and I’m just as thankful for that too!
Katya we will miss you, but rest assured you leave us in good stead and your dedicated work has laid the foundations for a group that I hope will continue to flourish in-world for many years to come. Thank you x” – Kittywitch
“I never meant to become a blogger. My love of SL photography was born out of being told that I sucked at it. No, for real. My husband – in his very matter of fact way – let me know that I had major problems with my pics in SL. He’d been working on his skills and I resented that he was better than me at something. I’m, uhm, sometimes super competitive.
So I began to take pics. Lots and lots of pics. Of my alts, of my friends. And I got a new video card. And I slowly got better. I shopped a lot. We eventually opened a photography studio called Dream Catchers. I’m still not sure how I managed to convince anyone to pay me for pics, but they did! And eventually, I got the satisfaction of hearing my husband (who is also competitive) reluctantly admit I’d not only stopped sucking, but was better than him.
Fast forward 18 months or so. We owned a pose store. We weren’t doing professional photos anymore. I was kind of bored. But I had sooo much stuff in my inventory. I began a challenge, just for myself, called Raid Your Closet. I was “microblogging” on Flickr. And every day for 30 days I’d take a pic of a new outfit, stuff I’d never blogged before… I had no clue whatsoever that what I was doing counted as blogging, but some designers sent me review copies. Suddenly I realized I *could* be a blogger.
Not long after I officially started Bluebird’s Song, I was introduced to SL Blogger Support. I honestly don’t think I’d still be blogging today, if not for this amazing group. I think I’ve learned so much from being part of this group, and especially back then when I really, really had NO idea what I was doing, it was just critically important to me. I found stores looking for bloggers, I was able to learn about promotion… it made such a difference, I believe.
Katya made it all possible. I didn’t really know her at all, but she was always helpful. When I had the opportunity to become part of the Support Team, I knew I had to… I wanted to be able to contribute and, hopefully, pay forward what I’d learned and just help new bloggers find their way.
Katya, thank you so, so much for all of your time and hard work. Doing something like SL Blogger Support is a labor of love. You don’t get paid, and I know that you have put so much of yourself into it. I’m truly grateful to you for investing in fellow bloggers this way.”
With much love and thanks, – Lucie
“Katya and I go way back and there’s nothing but great memories. I don’t know anyone with such a drive and motivation to make things happen. She gets an idea and she goes all in to make it a succes and she sure did for BloggerSupport. I was there from start and watched it grow into a huge amazing group with such wonderful people. I’ve seen all the love and hard work put into this and it has really blown me away. She can run a support group, blog, take pics, make poses, run a store and run an event. Katya is truly a wonderwoman and a very inspiring person and I feel very luck I got to watch her do it all from close. Whenever I had a crazy idea for a photoshoot she always got excited to join in. She posed for my portrait series that I made for Truth’s bday:
And she was one of the sexy and beautiful models for my Black&White series:
but my favorite memory of my time spend with katya has for to be our joined blogpost:
She has always supported everything I did and all my crazy ideas and it means a lot. Dear Katya, thank you for all your kindness, your support, your smiles. You have been a true inspiration to me and no doubt to many many others. I will miss you lots at Blogger Support. I know Caitlin will rock but there’s only one you. Just like you’ve always cheered me on, I will always do the same and wish you all the luck and love in the world with anything you do. I already know you’ll be great in everything.”
Much love – Kae ♥
“When Katya allowed me to become a member of the Team Support for the group, she really had no idea what she was letting in. * Silly grin*
Maybe she just knew my name from the group chats and noticed my love of helping ( Or she was grasping at straws ) Little did she know I can be very much the proverbial bull in the china shop.
But for her; If only to see her yell “EMBER ♥” When arriving on the same sim and also due to the great amount of trust she had placed in me with the amount of control within the website I had. I worked my tookus off for her.
I tended to get lightly scolded a lot for my potty mouth and lack of filter within the group but with that I am hoping I at least gave her a giggle or two with my lack of inhibition ( Or is it class? ) Humm..
Anyway, I Also I have fond memories ( and scars) from being used as a crash test blogger.
I would get random messages, “EMBER I NEED YOU! See if you can TP here” ..
*Ember takes the teleport. Splat* into the water I go, again and again.
But I did it cause well, it was Katya one of the kindest, sweetest women I have met here in my 9 years of SL.
Thank you Katya for believing in me, when I didn’t believe in myself.
I will always be here, a willing crash tester & Next time I will come equipped with a snorkel”- Ember ♥
“First of all I want to wish you, Katya, all the best and nothing but the best. I also want to thank you for your trust in me, by handing over the keys to our clubhouse, your precious SL Blogger Support. I promise you, and all members, to do my best and then some more, to keep this the most supportive and positive group in Second Life – together with the amazing team members and group members.
We may not be close friends and I even vaguely remember a somewhat rocky start when I first joined SL Blogger Support🙂 but over time we got to know each other better as we both wanted the best for SLBS.
Thank you, for building this blogger community and all you did the past years to get us where we are now.
You are not gone, I am happy that you will be staying around as a dear and valuable member and I hope your decision will give you the peace and quiet – and fun times! – you need and want!
Hugs!” – Caitlin
Note: Perhaps you noticed, not all of the Support Team Members have contributed to this blog-post. This is simply because of absence and real-life stuff, and doesn’t mean they have nothing to say. It is how it goes in all groups, it is always a challenge to get everyone together – our team is no difference in that!