12 things to do AFTER you publish your next Second Life blog post
Once you’ve checked your Second Life blog post against my 12-Point Pre-publish Blog Post Checklist, it’s time to promote it. Here’s the checklist I use to give my blog post the best chance of getting seen and shared.
My 12-Point Post-publish Blog Post Checklist
Before we get started, I should make two important points clear. First, simply posting links to your blog posts on social media won’t do as much for your traffic as engaging with your community will. So if you have the time and inclination to really engage in social media (I don’t), then do it. While I don’t proactively engage with other people’s posts, I share my posts on these networks because doing it is better than not doing it.
It is better to do less consistently than it is to do lots sporadically.
Second, I’ve only included the majors here – because it’s better to do less consistently than it is to do lots sporadically. I know there are loads of niche social media outlets that people think are the bomb, but I can scarcely get motivated to share out to this core set. Of course, if you want to do more, then do so.
1. Share your blog post on your Facebook Page.
If you’re on WordPress, you can configure Publicize to automatically share your post to your Facebook Page or Profile, your Twitter profile and your Google Plus. I wish I could leave it at that, but there’s more to do. If you don’t have Publicize enabled, then sharing your post on your Facebook Page will help your fans see your latest blog post.
2. Share your blog post on your Facebook Profile.
I know many Second Life bloggers are getting their Facebook Profiles shut-down, which is why I make sure I publish to my page. While you have it, make sure you share your post on your Facebook profile too, so your Facebook friends might see it. When you do, add your excerpt as the post followed by a link. A little personalisation on Facebook goes a long way towards getting engagement (click-through, Likes and Comments).
3. Share your blog post on your Facebook Groups.
After you have shared your post on your Profile or Page, copy that post and paste it into relevant Facebook Groups. This gets your post in front of Group Members who might share your post among their networks, spreading your post farther than you could spread it alone. I tend to share my posts on about a dozen relevant Facebook Groups. Just stay within guidelines or risk getting booted for spamming the group.
4. Share your blog post on Flickr.
Flickr. I’m a bit out of the habit, but it’s a good idea to post your featured image to Flickr with a link back to your post. Flickr is fast becoming the social media platform of choice for Second Life bloggers, with some bloggers making it their primary posting platform.
5. Share your blog post on Twitter.
WordPress Publicize will auto-share to Twitter for you, which is fine. Sharing your post on Twitter is a basic.
6. Share your blog post on Google+.
Often overlooked, I’m getting a lot of followers on Google Plus from Second Life residents, so I make sure to share my posts there. Again, Publicize will do this for you. However, I’ve found that sharing my posts on Google+ can vary in reliability. When you post, make sure you share it publicly and not just with yourself. Why that option exists is beyond me, but it does.
7. Share your blog post on Plurk.
While most don’t consider Plurk a major social media network, Second Life bloggers get a lot of traffic from Plurk. Yes, it’s a bit hard to wrap your head around it in the early stages, but so was Twitter when it first came out. To understand Plurk, open up your Twitter feed and turn your computer monitor 45 degrees to the right; there you go, that’s Plurk.
8. Share your blog post on Reddit and Forums.
Another weird one, though fans swear by it. It’s not just a place for links, but rather discussions. Posting links and nothing else might get you blacklisted or labelled a spammer, so if you’re going to engage in Reddit, that means more than sharing links. This is a link to the Second Life Reddit. Like the forums, I tend to find it a rather unfriendly place, so I avoid it. For me, the traffic isn’t worth the nuisance. If people want to share my stuff there, that’s fine by me, but I won’t spend much time there.
You might also consider sharing your posts on forums like SLUniverse and/or Second Life Official Forums. Many do, and with success. Like Reddit however, I find forum culture to be an unsavoury petri dish rife with people quick to misunderstand and act like keyboard warriors with axes to grind and too much time on their hands, so I avoid them. Still, I have noticed that I get some of my posts shared there by others, and they do bring me clicks.
Like Reddit, I find forum culture to be an unsavoury petri dish rife with many angry people quick to misunderstand and act like keyboard warriors with axes to grind and too much time on their hands, so I avoid them.
9. Share your blog post with your friends.
Often overlooked, this is one of the best ways to get your post viewed. Some people are just really nice about sharing your content on all the networks above, so don’t overlook that. Point your posts out to your friends who like to share good content that is relevant to their interests (mentioning them in your posts tends to incite them to share them), and share in return when you can. A genuine thank you from time to time goes a long way to help them feel appreciated as well.
10. Share your blog post on other blogs and comments.
If you post for other relevant sites; reblog or write posts that link to your primary blog posts to share the work you do with new audiences. Also consider sharing relevant blog posts you write on comments of other blogs. As long as you’re adding to the conversation, most bloggers are perfectly ok with that.
11. Share your blog post with in world groups and mailing lists.
While not everyone has access to in world groups or mailing lists, I find they can be very useful for sharing your content as long as you don’t abuse them. It’s taken me years but I now have over 2300 group members, and over 2400 in world mailing list members, to whom I send relevant posts.
12. Share your blog post with your email list.
Like in world groups and lists, the same rules apply to mailing lists. Since I moved to self-hosting for my blog, I’ve worked to develop my mailing list so that it now has over 250 clean email addresses of people who have shown genuine interest in receiving my content. I have forms at the bottom of my site and popping up to my visitors after they spend a minute on my site. So far the pop-up outperforms the bottom form at a ratio of 4 to 1. Again, this isn’t possible to do on WordPress and Blogger hosted blogs, which is one of the main reasons I moved to self-hosting. For anything I do, my email list is the most important asset for promoting my blog in the future.
Download this checklist as a handy PDF: Canary Beck’s Post-Publish Blog Post Checklist
I’ve stripped away all the instructional information I’ve included above and limited it to the bare basics so you can do a quick review of your post after you hit the publish button. I hope you find it useful. If you have any more tips, leave them in the comments so I can include them in future versions of this checklist.
If you’ve not yet seen it, you can also get my PRE-publish blog post checklist.
And don’t forget to share this post with your blogger friends!